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LOCAL LOVE

Our LOCAL LOVE collection is full of Santa Cruz-inspired finds made for locals, visitors, and anyone who loves this little stretch of coast.

You’ll find art, cards, apparel, gifts, and everyday favorites featuring familiar places, coastal views, redwoods, surf, and a bit of Santa Cruz personality. Whether you’re picking up something for yourself or sending a little piece of town to someone else, these pieces keep it close to home.

For beach days, redwood walks, Boardwalk memories, and Santa Cruz pride.

  • Close-up of the sea lion logo on the Sea Lion Zip Hoodie by Doug Ross, showcasing a modern design with Santa Cruz, California inscription and underwater plant motifs.
    Sea Lion Zip Hoodie by Doug Ross, featuring a stylish design with a sea lion logo and Santa Cruz lettering on the back. This unisex zip-up hoodie is perfect for beach days and casual outings.
    $ 80.00
    Doug Ross

    Sea Lion Zip Hoodie

    A little kelp. A lot of cool. Doug Ross’s sea lion glides through a stylized underwater forest—complete with a proud Santa Cruz—on this deep green ...

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    $ 80.00
  • Santa Cruz Mountains graphic print
    Santa Cruz Mountains graphic print
    from $ 38.00
    Steve Hosmer

    Santa Cruz Mountains

    Local graphic artist Steve Hosmer (Stokes Signs) brings iconic Santa Cruz landmarks to life. Frame colors will vary depending on stock. Standard: B...

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    from $ 38.00
  • Monarch butterfly graphic print
    Natural Bridges Butterfly
    $ 38.00
    Steve Hosmer

    Natural Bridges

    Local graphic artist Steve Hosmer captures the magic of Santa Cruz with vibrant illustrations of its most iconic landmarks. Each print showcases un...

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    $ 38.00
  • pelican baby onesie
    Pelican Onesie designed by Doug Ross, featuring a vibrant green color and a playful Santa Cruz California graphic, perfect for ocean-loving babies.
    Sold out
    $ 27.50
    Doug Ross

    Pelican Onesie

    Silk screen image by Doug Ross, printed on cotton fabric. Perfect for babes who love the sea! 

    $ 27.50