Our LOCAL LOVE collection is full of Santa Cruz-inspired finds made for locals, visitors, and anyone who loves this little stretch of coast.
You’ll find art, cards, apparel, gifts, and everyday favorites featuring familiar places, coastal views, redwoods, surf, and a bit of Santa Cruz personality. Whether you’re picking up something for yourself or sending a little piece of town to someone else, these pieces keep it close to home.
For beach days, redwood walks, Boardwalk memories, and Santa Cruz pride.
Towels measures approx. 28" x 29". The flour sack towel is indispensable in the kitchen. It is super absorbent and dries glassware without leaving ...
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Towels measures approx. 28" x 29". The flour sack towel is indispensable in the kitchen. It is super absorbent and dries glassware without leaving ...
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Get your Santa Cruz on—with a seal of approval from local artist Doug Ross. This cozy unisex zip-up hoodie features Doug’s exclusive “Zen Seal” des...
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Blue hoody featuring artwork the work of Santa Cruz artist Doug Ross. Bella + Canvas unisex fleece full zipper hoodie in royal blue.
A little kelp. A lot of cool. Doug Ross’s sea lion glides through a stylized underwater forest—complete with a proud Santa Cruz—on this deep green ...
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Local graphic artist Steve Hosmer captures the vibrant spirit of Santa Cruz with his Monterey Sea Star print, featuring beloved beachside landmarks...
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Silk screen image by Doug Ross, printed on cotton fabric. Perfect for babes who love the sea!
